The Entire Sales Cycle: Marketing, Sales and Customer Development
Laying The Groundwork That Makes You Successful
Let’s face it. It’s the work nobody wants to do. It’s difficult and time-consuming. Qualifying leads on the phone to find hot prospects. Profiling target audiences to make sure they’re right. Vetting hundreds of Web visitors to find a handful of solid prospects. It’s work that prevents your expensive sales and marketing people from doing what they do best – and what they want to do. But it’s also how you find the gold – essential to driving revenue.
This groundwork is neglected at your peril - especially if you have a complicated sales process. We see it as a challenge. The closer your prospects are to being sold before your salespeople talk to them, the more successful those salespeople will be. The more precisely Marketing can target their audience, the greater ROI they'll get from their campaigns. The faster your Web visitors encounter a human being, the more likely they'll be to buy.
We thrive on doing the groundwork that will make you successful. And we’re good at it. Really good.