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Sales Outsourcing
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Communication Services
This client is a provider of high-end outsourced infrastructure services for companies requiring fail-safe system time for complex mission-critical applications. The client’s services address all aspects of implementation, including the design, building, deployment, and management of high-performance infrastructure solutions.

Challenge:
Needed to educate the market about a new service offering within 6-8 months. Name recognition was a problem in the early stages because this was a new company entering the market and their service was not a known concept. Cerida was asked to generate new business opportunities that would increase revenue.

Solution:
Cerida provided outbound services (cold calls) that generated leads and developed new opportunities in the vertical markets the client was targeting.

Results:
Cerida's effective support of sales outsourcing initiatives enabled Communication Services to gain:

142
Leads Generated
$75.3 million
Pipeline Growth
$10.5 million
Revenue Generated




Case Studies:
CambridgeSoft Case Study