Our Methodology

Seamlessly integrated technology for greater efficiency

Cerida has always been a leader in providing our clients with state-of-the-art customer contact center technology, and we continue to support our staff and our engagement with you with the best technology in the business. We use these technological tools internally, to integrate all our customer/prospect contact channels, and externally, to integrate our activities with those of your existing marketing, sales, and customer development teams.

Channel integration
The more ways your prospects and customers have to respond to your programs, the more responses youíll get, so Cerida handles phone, email, and online responses with equal facility. Our technology allows any available business development representative on your team to respond to any of those channels, because all three kinds of responses are channeled to the team immediately. This seamless channel integration ensures that your prospects and customers will be attended to as quickly as possible by someone thoroughly qualified to help them.

Integration with your systems
Cerida is technologically flexible enough to integrate with your existing business systems, enabling us to deliver leads and business intelligence directly to your marketing, sales, and customer development teams. Thereís no need for them to adapt to a proprietary customer contact technology, or to learn any new procedures. Weíll do the adapting, seamlessly integrating our systems with yours, so the information your teams need will appear exactly where they need it.

Integration with our systems
If you elect to have Cerida provide your database solution, we will work with you to ensure that the database captures all the pertinent information required for reporting and providing the data your program requires. We will help develop a lead rating structure that complements your sales cycle, as well as scripts and qualification questions pertinent to your products and services. Your teams will have Web access to all of this so that even though itís not an in-house system, youíll think it is.